Where The Magic Happens
I am sure that most of us have heard sports heroes or successful coaches talk about self-motivation, how to win a championship and what it takes.
All these famous athletes have one thing in common: if you have won the race or the championship, then the excitement, the satisfaction with the goal achieved is an enormous source of power. But it is precisely when you are at the peak, that you have to question yourself again. Rethink your methods, your training, your diet ... because in most cases it will not be enough to continue as before to win the next race.
You have to motivate yourself - get out of your comfort zone - to be a winner again!
And now that we've won all the economic races with our businesses in recent years, our market share and customer base has grown, we've hired the best talents, and our profits have increased, an unpredictable crisis from outside is challenging our comfort zone.
It is no longer about the question “Can we continue as before?” but about the question “What do we have to change!?”. How can we improve for the future war for talents? At least in recruiting, this crisis offers a real opportunity.
For example, let's think of the financial crisis in 2007, all the changes and the impact it had on the American recruiting market; the post-and-pay market leader, which at the time was somewhat too comfortable, was beaten by a competitor with a click-based business model. The crisis changed the market so that everyone had to rethink their previous comfort zone. I see something similar happening in Europe and the current COVID-19 crisis could accelerate things even more: I personally have also seen a change in the post-and-pray market in Switzerland over the past 4 years.
Courageously driven by the market leader Jobcloud, with new click-based offers and technologies. You need guts to reposition yourself. It takes vision and courage not only to read "disrupt yourself", but also to implement it!
And it needs a transfer of knowledge about the new way of recruiting and what programmatic in recruiting is all about. Sometimes the advantages are obvious, but the comfort zone is so comfortable that you don't want to move. Sometimes there is a lack of understanding, and not behind every claim of being “Programmatic” there is modern processing.
I claim that almost 80% of job advertisements in the DACH region are still advertised in the post-and-pay model, aim for reach and hope for a response.
- How many companies can react to the current rapid - and certainly also medium - to long-term changes in the market triggered by Covid-19 in good time and thus change their investments in recruiting accordingly?
- How many entrepreneurs are stuck in fixed-term contracts that they paid before Corona and sit on open volumes that of course are also valued before Corona and are simply not usable at the moment?
- How many can invest in the right positions and channels during these times because they know their returns?
- How many recruiting partners has it been possible to offer their customers such a level of flexibility and transparency?
So, should these habits be changed to win the next talent competition? Without a doubt...
The crisis is currently accelerating change even further. It is time to check your own comfort zone in recruiting. Programmatic recruiting is THE solution for everyone who wants full transparency and flexibility with regards to their recruiting performance.
With programmatic recruiting, you are able to target the right talent with the right investment and you have real-time insight into your hiring performance at all times.
Manage and distribute your recruiting across multiple channels (including social and re-targeting) to find all the talent you need to grow your business again.
This is where the magic happens!
